You will create an essay which discusses the impact of
technology on the way large organisations such as Disney create block buster
films as a means of creating an enhanced viewing experience for consumption
within the cinema.
You will also include the role of MPC through visiting
their web site to show how film industries can “outsource” or contract specialist
organisations to support the production of films such as the Jungle Book.
Technology and the way in which it is used has a significantly large impact on the way that organisations, such as Disney, create their blockbuster films and create an enhanced viewing experience for consumption within the cinema. One of the main aspects of technology that large organisations use is the use of pre-visualisation or performance capture. Performance capture is the process of recording movement of objects or people. As well as recording movement of objects and people, it is also able to capture the emotions on an actor's face and use these emotions and 'transfer' them into the character they are playing to make the animated character as realistic as possible. They do this with a small camera attached to a headset they wear during filming. Directors such as James Cameron used this technology when filming 'Avatar' in 2009. The use of performance capture and pre-visualisation is able to engage the audience in a much better way, and allows the audience to believe that this could be real, rather than having to use their imagination to believe what is happening. Before pre-visualisation and performance capture, many production companies were only able to produce 2D animations, which wasn't able to fully engage the audience in the most effective way.
Another aspect of technology that large companies, such as Disney, use is the digitisation of film and chroma capture. Film digitisation is most commonly used to allow the audience to see locations, scenes and landscape that may be difficult to find, difficult to shoot or too expensive to use. Chroma capture is the use of green or blue screens that can then be used to create an entirely different background or set, and has existed since 1930. The chroma is able to capture a background, and a character or object separately. Then, the production will use 3D animation, image digitalisation and CGI (computer generated imaging) to create the realistic characters within the film. Both film digitisation and chroma capture are significant in creating blockbuster films to create an enhanced viewing experience because it enhances the set and makes it more realistic for the audience to watch, making them believe in the story they are watching. Disney's 'The Jungle Book' was predominantly filmed using green screens and was filmed in a Los Angeles warehouse for the entirety of the production. By doing this, they are enhancing the set and allowing the audience to engage better with the story. Additionally to this, it enhances viewing experience within a cinema, allowing Disney and their other companies to benefit financially.
Further to the digitisation of film and chroma capture, CGI (computer generated imaging) is widely used in production and has a significant impact on the way that large organisation create their blockbuster films and create an enhanced viewing experience. CGI is mainly used to create high quality effects in live action films, or to make character in an animation more realistic. Disney production companies alone would not be able to create 3D animation, so they work with other companies that specialise in computer generated imaging to enhance their work that will benefit them in many different ways, predominantly financially. Moving Picture Company (MPC) is the main company that Disney work with to create their live action films and other CGI movies. MPC specialise in special effects and using techniques such as performance capture to create the most realistic film as they can. They employ 3D modellers, animators and compositors that all contribute to creating such high quality films. Within The Jungle Book, MPC used performance capture and animation to create the realistic animal characters, as well as the realistic Indian jungle set. Additionally to MPC, Disney also own various companies that help with other animated films. In 2006, Disney bought the company 'Pixar' for $7,000,000,000. Since they acquired the company, their animated films have improved significantly, and these animations have become some of the most successful films to date. Although they spent a significant amount of money buying out Pixar, they have then in turn generated profit from all Pixar films they have produced since 2006.
Another important aspect of technology that large companies use is the use of IMAX and IMAX film. IMAX is a 65mm motion picture film format that is widely used in some cinemas around the country. A lot of films are filmed with 35mm film, whereas IMAX film is 65mm, almost double the normal film. This enhances the viewing experience for the audience, and persuades them to watch new films in the cinema rather than pirating them from the internet. IMAX-format film frame produces approximately 18 thousand lines (18K) of horizontal resolution. IMAX in a film will enhance the film's technology all together and will benefit the large companies financially, as more people may be enticed to see the film if they are aware it will be shown in IMAX. The sound in an IMAX film is important, and IMAX theatres have a special patented speaker system, which enhances the viewing experience for audience consumption in the cinema.
The use of technology once the film has been distributed is also important. The technology of streaming services, DVD and 4KHD is all important in enhancing the viewing experience for the audience beyond the cinema. The distribution and production companies will sell the film to the streaming services for a certain amount of money. This helps the streaming service to stream more films to their customers, but it also helps the companies profit on the films that they make. DVD sales are not as popular as they once were, but a certain amount of the entire profit from a film is still generated through DVDs and Blu-ray. DVDs, as well as including the film itself, may also contain behind the scenes footage and special features that may persuade someone who has already seen the film to buy the DVD, as otherwise they may miss out on the other aspects of the film that they haven't seen before. Additionally to this, the introduction of Blu-ray means that people are able to have an enhanced viewing experience in their own home, without having to pay for the cinema. Blu-ray is a digital optical disc data storage format. It was designed to supersede the DVD format, in that it is capable of storing hours of video in high-definition (720p and 1080p) and ultra high-definition resolution (2160p). It allows people to watch High Definition films in their own home. The introduction of Blu-ray meant that DVD sales may have boosted significantly, as this heightened everyone's interest in buying them.
Another aspect of technology that large companies, such as Disney, use is the digitisation of film and chroma capture. Film digitisation is most commonly used to allow the audience to see locations, scenes and landscape that may be difficult to find, difficult to shoot or too expensive to use. Chroma capture is the use of green or blue screens that can then be used to create an entirely different background or set, and has existed since 1930. The chroma is able to capture a background, and a character or object separately. Then, the production will use 3D animation, image digitalisation and CGI (computer generated imaging) to create the realistic characters within the film. Both film digitisation and chroma capture are significant in creating blockbuster films to create an enhanced viewing experience because it enhances the set and makes it more realistic for the audience to watch, making them believe in the story they are watching. Disney's 'The Jungle Book' was predominantly filmed using green screens and was filmed in a Los Angeles warehouse for the entirety of the production. By doing this, they are enhancing the set and allowing the audience to engage better with the story. Additionally to this, it enhances viewing experience within a cinema, allowing Disney and their other companies to benefit financially.
Further to the digitisation of film and chroma capture, CGI (computer generated imaging) is widely used in production and has a significant impact on the way that large organisation create their blockbuster films and create an enhanced viewing experience. CGI is mainly used to create high quality effects in live action films, or to make character in an animation more realistic. Disney production companies alone would not be able to create 3D animation, so they work with other companies that specialise in computer generated imaging to enhance their work that will benefit them in many different ways, predominantly financially. Moving Picture Company (MPC) is the main company that Disney work with to create their live action films and other CGI movies. MPC specialise in special effects and using techniques such as performance capture to create the most realistic film as they can. They employ 3D modellers, animators and compositors that all contribute to creating such high quality films. Within The Jungle Book, MPC used performance capture and animation to create the realistic animal characters, as well as the realistic Indian jungle set. Additionally to MPC, Disney also own various companies that help with other animated films. In 2006, Disney bought the company 'Pixar' for $7,000,000,000. Since they acquired the company, their animated films have improved significantly, and these animations have become some of the most successful films to date. Although they spent a significant amount of money buying out Pixar, they have then in turn generated profit from all Pixar films they have produced since 2006.
Another important aspect of technology that large companies use is the use of IMAX and IMAX film. IMAX is a 65mm motion picture film format that is widely used in some cinemas around the country. A lot of films are filmed with 35mm film, whereas IMAX film is 65mm, almost double the normal film. This enhances the viewing experience for the audience, and persuades them to watch new films in the cinema rather than pirating them from the internet. IMAX-format film frame produces approximately 18 thousand lines (18K) of horizontal resolution. IMAX in a film will enhance the film's technology all together and will benefit the large companies financially, as more people may be enticed to see the film if they are aware it will be shown in IMAX. The sound in an IMAX film is important, and IMAX theatres have a special patented speaker system, which enhances the viewing experience for audience consumption in the cinema.
The use of technology once the film has been distributed is also important. The technology of streaming services, DVD and 4KHD is all important in enhancing the viewing experience for the audience beyond the cinema. The distribution and production companies will sell the film to the streaming services for a certain amount of money. This helps the streaming service to stream more films to their customers, but it also helps the companies profit on the films that they make. DVD sales are not as popular as they once were, but a certain amount of the entire profit from a film is still generated through DVDs and Blu-ray. DVDs, as well as including the film itself, may also contain behind the scenes footage and special features that may persuade someone who has already seen the film to buy the DVD, as otherwise they may miss out on the other aspects of the film that they haven't seen before. Additionally to this, the introduction of Blu-ray means that people are able to have an enhanced viewing experience in their own home, without having to pay for the cinema. Blu-ray is a digital optical disc data storage format. It was designed to supersede the DVD format, in that it is capable of storing hours of video in high-definition (720p and 1080p) and ultra high-definition resolution (2160p). It allows people to watch High Definition films in their own home. The introduction of Blu-ray meant that DVD sales may have boosted significantly, as this heightened everyone's interest in buying them.
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