Tuesday, 10 October 2017

Jungle Book Advertising & Representation

The Jungle Book as an allegory:

Story, play, poem, picture, or other work in which the characters and events represent particular qualities or ideas that relate to morals, religion or politics. 


Orientalism: (Edward Said) Us and They Groups

According to Said, Orientalism is a creation of the Western culture and allows the West to have domination over another culture because of the political power and force the West has cultivated.

The West:
Said defined the West as being rational, virtuous, mature, and normal. We see most of these traits in the novel.

The Orient: is represented; irrational, depraved, childlike, or different. Having this foundation for what it is to be the Orient or the Other.




How could the cartoon may be viewed as offensive to Specific Ethnicities?


Discuss How the Disney organisation has mis-represented other ethnicities based on the above links.

In both the 1893 'The Jungle Book' book series and the 1967 original film, Mowgli represents Britain, or the British Empire and the rest of the jungle may represent the Indian people, possibly trying to convey that the natives are animals or behave like them. Mowgli is also able to manipulate all other species within the jungle, which could suggest that he is portrayed as being better than the animals. this may be offensive to the people of India as Kipling has implied that British People (or the British Empire) is able to manipulate the Indian people. The monkeys within The Jungle Book were originally going to be voiced by Black voice actors, although they changed it last minute in order to prevent people complaining.


View the following links and Summarise the creative decisions taken in changing the narrative within the 2016 Jungle book directed by Jon Favreaus.  (In what way does it differ from the previous incarnations and why was the narrative changed).



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