Media Industries: The Jungle Book
Plot Synopsis: After a threat from the tiger Shere Khan forces him to flee the jungle, a man cub named Mowgli embarks on a journey of self discovery with the help of panther, Bagheera, and free spirited bear, Baloo.
Genre: Adventure, Drama, Family, Fantasy
Box Office Receipts (Opening Weekend): $103,261,464 (USA)
Box Office Receipts (Gross): $364,001,123 (USA)
Budget: $175,000,000 (estimated)
Motion Picture Rating: PG (Parental Guidance) - Rated PG for some sequences of scary action and peril.
Production Companies Involved:
Fairview Entertainment
Moving Picture Company (MPC)
Walt Disney Pictures (presents) (as Disney)
Summary: The ownership of media is dominated by the Big 6 Media corporations and these include 20th Century Fox, Sony Pictures, Universal and Paramount, Disney and Sony Pictures. A lot of these corporations exist as conglomerates. A conglomerate is a thing consisting of a number of different and distinct parts or items that are grouped together. Walt Disney is the largest media conglomerate in the world. The film 'The Jungle Book' was created by Disney, but also had 2 other production companies involved: Fairview Entertainment and Moving Picture Company (MPC). MPC are responsible for the CGI of the film and also responsible for making it look as realistic as possible. To do this, they used a variety of different techniques but mainly used green screens in a Los Angeles warehouse, and most of the editing, layering and putting together of the images would have been done in post production with special effects. The actor playing the character "Mowgli' showed that he was a capable actor by demonstrating that he was able to act as if the animals were real and as if he was talking to them. Before filming, he may have been shown the animal characters so that he was able to picture them as people to develop his story and his emotions towards the characters and the plot. The budget was $175,000,000 and at opening weekend alone, they made $103,261,464.
Total Revenue: $1,008,599,596
Summary: The ownership of media is dominated by the Big 6 Media corporations and these include 20th Century Fox, Sony Pictures, Universal and Paramount, Disney and Sony Pictures. A lot of these corporations exist as conglomerates. A conglomerate is a thing consisting of a number of different and distinct parts or items that are grouped together. Walt Disney is the largest media conglomerate in the world. The film 'The Jungle Book' was created by Disney, but also had 2 other production companies involved: Fairview Entertainment and Moving Picture Company (MPC). MPC are responsible for the CGI of the film and also responsible for making it look as realistic as possible. To do this, they used a variety of different techniques but mainly used green screens in a Los Angeles warehouse, and most of the editing, layering and putting together of the images would have been done in post production with special effects. The actor playing the character "Mowgli' showed that he was a capable actor by demonstrating that he was able to act as if the animals were real and as if he was talking to them. Before filming, he may have been shown the animal characters so that he was able to picture them as people to develop his story and his emotions towards the characters and the plot. The budget was $175,000,000 and at opening weekend alone, they made $103,261,464.
| Theatrical Performance | ||
| Domestic Box Office | $364,001,123 | Details |
| International Box Office | $599,900,000 | Details |
| Worldwide Box Office | $963,901,123 | |
| Home Market Performance | ||
| Est. Domestic DVD Sales | $18,651,321 | Details |
| Est. Domestic Blu-ray Sales | $26,047,152 | Details |
| Total Est. Domestic Video Sales | $44,698,473 | |
| Further financial details... | ||
Revenue from DVD and BluRay: 5%
Revenue for US Box Office: 37%
Revenue from Global Box Office: 95%
Showed a clip of the film to Disney fans first - made sure that social media response was a good one to start with.
Played a special trailer on ESPN during half time to advertise to men and boys that may have not seen it otherwise. Linked it to Star Wars and Pirates of the Caribbean instead of Cinderella and other princess films.
Made sand sculptures and other events to promote the film in various Disney parks around the world, predominantly in the US.
Linked Jon Favreau to Pirates of the Caribbean, may appeal to a wider audience if people associate Disney with princesses and other feminine things.
03/10/17
Disney Marketing
https://www.referralcandy.com/blog/disney-marketing-strategy/
Using Nostalgia to Establish and Maintain Customer Loyalty: Using the Bare Necessities song at the end of the Jungle Book trailer that was used in the 1967 original film that some people may remember, which therefore creates nostalgia. They have also used this with the likes of 'Beauty and the Beast' and 'Cinderella', which are both classic Disney films that have been revamped and made into live action films that both young people and older people will enjoy. This will also maintain customer loyalty with the older audience that enjoyed the original film.
Targeting Audience Segments with a Multi-Channel Strategy: Using different strategies for different age groups. For example, using actor names to entice people of an older age that may have seen these actors in different things so would like to see them in The Jungle Book. Social media platforms such as Instagram, Facebook and Twitter are all used to advertise Disney films and some films may have their own individual social media pages to advertise that film only, where people interested in that specific film can follow the social media page for prates and information on the release of the film. For example, The Jungle Book's specific Instagram page can be found at instagram.com/disneythejunglebook (@disneythejunglebook).
Establishing Disney World and Disneyland as Destination Brands: Jungle Book rides, souvenirs and other products available at both Disneyland and Disney World destinations around the world. Theme park used to promote the film e.g. meet the characters from the film in various locations. For example, a sand sculpture was designed and made in Disney's Magic Kingdom which was there to promote the new 2016 live action film. People at Disney's Magic Kingdom will then become aware of the
Masterful Brand Storytelling that Resonates and Inspires: Certain parts of the film could relate to real life events or could directly relate to an event in someones life. For example, the Jungle Book could be seen as conveying the message of staying true to yourself and be who you are, rather than pretending to bed something you are not. The story of survival could also resonate with certain people who have been through something in their life.
03/10/17
Disney Marketing
https://www.referralcandy.com/blog/disney-marketing-strategy/
Using Nostalgia to Establish and Maintain Customer Loyalty: Using the Bare Necessities song at the end of the Jungle Book trailer that was used in the 1967 original film that some people may remember, which therefore creates nostalgia. They have also used this with the likes of 'Beauty and the Beast' and 'Cinderella', which are both classic Disney films that have been revamped and made into live action films that both young people and older people will enjoy. This will also maintain customer loyalty with the older audience that enjoyed the original film.
Targeting Audience Segments with a Multi-Channel Strategy: Using different strategies for different age groups. For example, using actor names to entice people of an older age that may have seen these actors in different things so would like to see them in The Jungle Book. Social media platforms such as Instagram, Facebook and Twitter are all used to advertise Disney films and some films may have their own individual social media pages to advertise that film only, where people interested in that specific film can follow the social media page for prates and information on the release of the film. For example, The Jungle Book's specific Instagram page can be found at instagram.com/disneythejunglebook (@disneythejunglebook).
Establishing Disney World and Disneyland as Destination Brands: Jungle Book rides, souvenirs and other products available at both Disneyland and Disney World destinations around the world. Theme park used to promote the film e.g. meet the characters from the film in various locations. For example, a sand sculpture was designed and made in Disney's Magic Kingdom which was there to promote the new 2016 live action film. People at Disney's Magic Kingdom will then become aware of the
Masterful Brand Storytelling that Resonates and Inspires: Certain parts of the film could relate to real life events or could directly relate to an event in someones life. For example, the Jungle Book could be seen as conveying the message of staying true to yourself and be who you are, rather than pretending to bed something you are not. The story of survival could also resonate with certain people who have been through something in their life.
You will assemble key facts associated
with Disneys
technological development linked to:
- The acquisition of Pixar for film Production
- Chroma capture
- Digitalisation of Film
The acquisition of Pixar for film
Production: Pixar was also a symbol of animated filming since its very beginning with premieres such as Toy Story, Monsters Inc. and Cars. The momentum that Steve Jobs (co-founder of the animation company) gave to the film industry was so great that, eventually, Disney ended up acquiring Pixar in 2006 for 7 billion dollars. Since then, their computer generated imagery has developed and overall their films and the way they are designed has improved and developed into some of the most popular films to date. The two companies joined forces, a collaboration that had begun in the development and implementation of the CAPS system (Computer Animation Production System).This breakthrough, known as 2D digital software, allowed to digitally colour hand-drawn animations.
Chroma capture: Chroma has existed since 1930. The chroma can capture a background and a character or object separately, and then use 3D animation, images and computer generated graphics. The Jungle Book was predominantly filmed using green screens and chroma capture to enhance the set and make it more realistic, rather than using cartoon like in the 1967 original.
Digitisation of film: Film digitisation is used to fool our brain by getting difficult to shoot scenes or landscapes even our imagination cannot create. In that sense, the chroma can capture a background and a character or object separately, and then use 3D animation, image digitalization and computer generated graphics; three technical advances that have helped produce amazing films. 3D animation is especially important in regards to The Jungle Book as it creates a more realistic effect for the film and allows a person's to watch a realistic Jungle without having to use their imagination too much.
You will review James Cameron’s analysis
of Performance Capture and link this to John Favereaus direction of the Jungle Book:
Performance Capture is the process of recording the movement of objects or people. It is used in military, entertainment, sports, medical applications, and for validation of computer vision and robotics. James Cameron used this technique when filming 'Avatar', and he described that it was necessary so that the “blue” characters kept the essence of the actors’ and actresses’. The characters had the same emotions and facial expressions as the actor or actress, and then in turn makes it more realistic and engages the audience in a better way, compared to the 2D cartoons previously created by many production companies. According to James Cameron himself, “the idea is that, ultimately, the public cannot tell whether what they have seen is real or not”, and this is the reason that production companies use Performance Capture and other animation techniques in the film industry.
Vertical Integration
Production
The Jungle Book
Exhibition (Merchandise)
Distribution: Walt Disney Studios Motion Pictures
(DVDS and toys for sale on Disney Store website and in stores)
Exhibition (Theme Parks)
(The Jungle Book: Alive with Magic)
Spectacle
• Mega franchise films rely on the use of
spectacle.
• High budget productions with expensive
set design and special effects.
• This works as a ‘barrier
to entry’
to lower-budget films, allowing the major studios to continue to dominate the
film industry.
• The concept of spectacle is used by
large corporations to encourage family viewing in large cinema spaces to watch
big budget BLOCKBUSTERS
I feel as though people would want to see this film as it uses a variety of different special effects that make the film intense and entices the audience. The use of expensive set design and shooting the film in various different locations shows that the film is a big budget movie. In Kingsman: The Golden Circle, various famous actors have been a part of this film such as Colin Firth, Julianne Moore, Channing Tatum and Halle Berry.
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