Katy Norgate AS Media: Media Today

What is Brexit?

> Led by the conservative party - David Cameron and Theresa May.
> A term for the potential or hypothetical departure of the United Kingdom from the European Union.
> Control immigration
> Keep the pound
> EU has too much power over UK (legislation)
> Economy = Euro

Difference between tabloid and broadsheet

Tabloid

• Tabloids are considered ‘popular press’

• Tabloids are aimed at lower social groupings (C2,D & E)

• Tabloids have a bold layout (there is colour on the masthead, they use a bold typeface and it is easy to read. Usually with large and dramatic typeface and large images)

• Shorter Articles

• Less in depth reporting

• The headline usually includes a pun or a joke

• Focus more on gossip stories to do with celebrities (‘stories of human interest’)

Broadsheets

• Broadsheets are considered ‘serious’ or ‘ ‘quality’ press

• Broadsheets are aimed at higher social groupings (A,B,C1)

• Plainer layout (Masthead: usually no colour or limited small and subtle images)

• Longer articles.

• More detailed and lengthy reports

• The headlines are more serious and focus on ‘shocking’ rather than making jokes.

• Focuses more on international news as well as politics

Tabloid newspapers use gimmicks such as bingo games, free travel tickets etc. whereas Broadsheets often include free magazines or pull-outs but they are usually of an educational nature.

Are the newspapers biased?

Most newspapers are biased depending on the political view that they hold. For example, newspapers that hold a right wing view will be biased when speaking about left wing politics and try to persuade the audiences to think in a right wing way. Additionally, left wing newspapers tend to give a more equal view but may be biased against right wing politics.

From the data explain the political bias/affiliation of The Telegraph, which political party are they likely to support, explain why.

> From the data, the telegraph are more likely to support a right wing group such as the conservatives. This is because the data states that most people would place the telegraph in a slightly and fairly right wing point of view, and some in a very right wing point of view.

From the data explain the political bias affiliation of the Mirror, which political party are they likely to support, explain why.

> From the data, the mirror is more likely to support a left wing party such as the labour party as the statistic shows that most people would place them in a fairly left-wing point of view, suggesting that they would lean towards a left wing politics party such as the labour party.

•Working in groups you will identify the Splash (main story)

> The main story of both newspapers is about how Theresa May did not go to a brexit talk to go to a meeting with the DUP to negotiate a coalition due to the poor election results.

•You will identify the target audience for each of these papers using the socio-economic model

> Daily Mirror:

> Daily Telegraph

•Collectively you will discuss how the papers are representing Brexit, THE DUP and Theresa May.

> Daily Mirror: negative way and uses different language to suggest this e.g. scuppered = break.

> Daily Telegraph: portrays a better view of Theresa May and uses different language to suggest this e.g. salvage

•Discuss the possible political agendas of the Mirror and the Telegraph in what way do they seek to influence their audience?

Daily Telegraph

Discuss what aspects of the paper conform to Broadsheet expectations with regards to

–Longer articles.

–More detailed and lengthy reports

–The headlines are more serious and focus on ‘shocking’ rather than making jokes.

–Focuses more on international news as well as politic

Daily Mirror

Discuss what aspects of the paper conform to Tabloid expectations with regards to

–Tabloids have a bold layout (there is colour on the masthead, they use a bold typeface and it is easy to read. Usually with large and dramatic typeface)

–Shorter Articles

–Less in depth reporting

–The headline usually includes a pun or a joke

–Focus more on gossip stories to do with celebrities (‘stories of human interest’)

“Discuss the difference between Broadsheet and Tabloid papers through a comparison of the Telegraph and Mirror 05/12/2017”

Both broadsheet and tabloid newspapers have drastic differences that are shown through the different aspects of both newspapers. An example of two newspapers that are different from each other are The Telegraph and the Daily Mirror. The Telegraph is a broadsheet newspaper and The Daily Mirror is a tabloid newspaper. Each paper may report the same story, but will tell it and present it in a different way, using different language and pictures to convey the same story. Broadsheets tend to be a more fact based newspaper, reporting on hard news stories and are a more formal newspapers. Tabloid newspapers are more of an informal newspaper and tend to report on gossip stories and news about celebrities, and if they do report on a news article, they will use different language to show that they are not a formal newspaper, or will be biased against one side of politics.

As well as these differences, there are also strucutural differences to both forms of newspaper that are evident in both The Telegraph and The Daily Mirror. One of these examples is that tabloid and broadsheet newspapers are aimed at different target audiences. A tabloid newspaper tends to have a target audience of lower classes, such as C2, D and E and a broadsheet newspaper is mainly aimed at those in the classes A, B and C1. This is evident when looking at the language used and the length of the article in both papers. It is evident that the Daily Telegraph